Emami signs Sonakshi Sinha to endorse BoroPlus
FMCG company Emami’s Boro Plus brand had brand ambassadors like Amitabh Bachchan , Kareena Kapoor , Bipasha Basu and now they have signed up Bollywood diva Sonakshi Sinha to endorse its Rs 400 crore power brand BoroPlus. Sonakshi will be endorsing the anti-pollution face wash range of BoroPlus that comprises of BoroPlus anti-pollution daily face wash, BoroPlus oil control face wash and BoroPlus gentle exfoliating scrub.
According to sources, Priti A Sureka, director, Emami Limited said, “ Sonakshi exudes a natural exuberance and warmth which has a direct correlation with the BoroPlus’ brand ethos of giving protection naturally. Her popularity amongst cine-goers across various demographics and markets—metros, tier-I, tier-II cities and big and small towns makes her a natural choice as the ambassador for this all-season brand which caters to a wide ranging consumer periphery.”
Priti further added that the choice of Sonakshi also stemmed from the fact that as a popular actress and a youth icon, Sonakshi enjoys support of the masses across the TG (target group), especially in the Hindi heartland, a market that the company would like to tap aggressively.