Karan Johar Bollywood

Karan Johar is known globally not only for the movies he makes but also the friends he keeps and the circles he roams in. Karan – who also owns Dharma Cornerstone Artist Agency (DCAA), recently spoke about talent management and how it is a ‘thankless job’. During a recent interview, the filmmaker called the actor ‘insecure’ and explained how artists today keep moving on from one agency to another.

It’s to be noted, that this statement comes in the wake of Janhvi Kapoor leaving DCAA for another agency. Read on to know all KJo said with regards to people’s loyalty in the showbiz world.

Karan Johar On Bollywood Being Insecure, Disloyal

During a recent interaction with SCREEN, Karan Johar opened up about insecurities and loyalties in Bollywood. The filmmaker said, “Every two years, people are shifting from one agency to another because they are so insecure that they feel we are time-bound. Nobody is loyal in this business; actors just keep hopping and skipping.” He continued, “So you put two years of your life into a talent and they suddenly move somewhere else and then they don’t like it there and they want to come back to you. This is a vicious circle.”

During the same conversation, KJo also spoke how artist management is all about ‘handling people, egos, insecurities.’ Stating that ‘it’s not easy,’ the filmmaker said, “If you look at talent management as a business opportunity, nothing is going to happen. After being in the business for 31 years, I have become zen about success and failure because I feel like my joy and sorrow cannot be the result of my success and failure, because then I will be in an ICU.”

Karan Johar further claimed that it is difficult to make money by just artist associations and therefore, many agencies are now finding equity partnerships with their talent to monetise those partnerships. He said, “Just commission on artists is going to give you nothing because artists are nobodies. They are absolutely nobodies, voh kisi ke nahi hain.”

After leaving Karan Johar’s Dharma Collab Artists Agency, Janhvi Kapoor moved to Collective Artist Network. DCAA currently handles some young Bollywood actors like Rohit Saraf, Sara Ali Khan, Shanaya Kapoor and Rasha Thadani, among others.

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Also Read: Karan Johar’s Dharma Production SUES Dubai-Based Banner Over ‘Wrongful Termination’ Of Punjabi Film Deal- Report