Prime Video, India’s most-loved entertainment destination, today announced its upcoming Original movie—Don’t Be Shy, written and directed by Sreeti Mukerji. Produced by Alia Bhatt and Shaheen Bhatt under the banner of Eternal Sunshine Productions and co-produced by Grishma Shah and Vikesh Bhutani, Don’t Be Shy follows the story of Shyamili ‘Shy’ Das, a 20-year-old girl who thinks she has everything figured out until her perfectly planned life takes an unpredictable turn, and things begin to spiral out of her control.
Alia Bhatt Returns As Co-Producer For Don’t Be Shy
Nikhil Madhok, Director & Head of Originals, Prime Video, India, said, “We’re thrilled to collaborate with Alia Bhatt and Shaheen Bhatt on this extremely fun yet warm romantic comedy, with a remarkable character like Shy Das at its heart. Alia’s innate instinct for stories that are emotionally rich, deeply relatable, and immensely entertaining shines through in this young adult story about friendship, love, and growing up.”
Further adding, “With a strong female-forward narrative, writing that’s fresh, relatable and humorous, and earnest characters, complemented by infectious music from Ram Sampath, Don’t Be Shy promises to be a delightful experience for audiences around the world.”
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Alia Bhatt On Producing Films
“At Eternal Sunshine, we’ve always wanted to back stories that feel honest and voices that feel their own,” says Alia Bhatt, co-founder of Eternal Sunshine Productions. “This film immediately spoke to us because of its sincerity and coming-of-age lens, and Sreeti’s passion and energy naturally fed into the spirit of the story. It’s an incredibly special project for me and for Eternal Sunshine. And with Prime Video, we found partners who consistently take bold creative calls and genuinely support distinctive storytelling, which felt like a natural meeting of minds, and the right place for this story to find its audience.”
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Varsha Tiwari is a budding content writer passionate about Bollywood, pop culture, and the stories behind the spotlight. She enjoys breaking down trends, celebrity moments, and film narratives into engaging, reader-friendly content. Always curious and observant, she is currently pursuing a Master’s in Communication and Journalism. Outside of writing, she enjoys painting because storytelling doesn’t always need words to make an impact.
















