‘Gully Boy’ makers adopt a unique promotional strategy for the music launch

‘Gully Boy’s trailer has generated quite a buzz and the Ranveer Singh-Alia Bhatt starrer film is one of the most anticipated films of 2019. The makers of ‘Gully Boy’ are all set to treat the audience with a grand music launch event on January 24, 2019, which is powered by Bira.

Ahead of the music launch, the makers have adopted a unique promotional strategy as they have gone ahead to do a massive graffiti campaign across various cities which helps the masses in standing a chance to attend the grand event.

To be a part of the ‘Gully Boy’ music launch! Open Google Maps, search “Apna Time Aayega” and navigate to the nearest graffiti. Click a selfie, share it with the makers and stand a chance to attend the event and win merchandise.

Watch the video:

Based on the life of an underground rapper off streets, Gully Boy presents an emotional journey of a rapper from the slums of Dharavi. Inspired by true events, ‘Gully Boy’ has created an immense buzz ever since its announcement.

The recently released trailer announcement and the trailer gave us sneak peeks into the world of music that the film would unfold raising the excitement of the audience all over.

After the interesting insights into the heavy on energy ‘Asli Hip Hop’, the makers unveiled the first song ‘Apna Time Aayega’ creating an uproar on social media. The audience have been quite impressed by the performance of Ranveer Singh in the trailer.

‘Gully Boy’ features Alia Bhatt as Ranveer’s love interest bringing to the screen the fresh chemistry of the duo. The film also stars Siddhant Chaturvedi and Kalki Koechlin in pivotal roles.

‘Gully Boy’ is helmed by Zoya Akhtar and produced by Ritesh Sidhwani and Farhan Akhtar under the banner of Excel Entertainment in association with Tiger Baby.

‘Gully Boy’ will hit the screens on February 14, 2019.

Also Read: Ranveer Singh’s journey from potential stardom to Mr Box Office

Dhaval Mehta

I am crazy and obsessed with politics, sports and entertainment. A journalist, who is not afraid to give his opinion and believes in calling spade a spade. I like to think on my feet and come up with original, fresh and out of the box ideas.
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