Kajol helicopter eela PR
Image Source - The Economics Times

Actress Kajol kick-started her career in the showbiz in the 90’s when the PR machinery was not in force. In the 90’s it was all about how actors conducted themselves in front of the media without the help of any PR’s.


Cut to 2018 where actors are helpless without the PR system. Which is why Kajol feels that one indeed needs a good PR these days.

The actress says, “I definitely believe you need a good PR because times have changed and it is not like what it used to be. I think it has to do with relevance. Today’s day and time have changed. You have a wider audience and to be there in their sights is important.

“Also people’s memories have become shorter, to keep that point in mind you need a PR machinery,” she added.

Kajol these days is all gearing up for the release of her next, ‘Helicopter Eela’, where she will be seen playing a single mother to a teenager played by Riddhi Sen.

The movie hits the screens on 12th of October.

Also Read: Ajay Devgn hasn’t watched Kajol’s ‘DDLJ’ yet! Hear it from Kajol