Mardaani 3: ‘Amma’ Mallika Prasad REVEALS The Strategy Behind Keeping Her Character Under Wraps Pre-Release

Mallika Prasad aka ‘Amma’, the first female villain in the hit Mardaani franchise, has become a huge talking point of Mardaani 3, given her magnetic, bone-chilling on-screen impact! The acclaimed actor reveals how Yash Raj Films built the strategy to keep her under wraps pre-release for her character to have maximum impact on screen for the audience!

Mallika Prasad On Being A Part Of Mardaani 3

Mallika Prasad says, “There’s always a lot of joy in the movies whenever there is a big reveal, or there is a surprise. The Mardaani franchise has excelled at creating great villains, so with the character of Amma, this was the plan: to keep things under wraps until the timing was right for the surprise reveal of the first female villain of the franchise.”

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A post shared by Mallika Prasad Sinha (@mallikaprasadsinha)

YRF’s rationale was that if Mallika is featured in pre-release promotions, people will see more of her. They wanted to protect Mallika and Amma’s aura for the big screen and then unleash her to the media during post-release promotions, when people would swoon over her given her acting brilliance.

Mallika says, “We can see the result with all the amazing fan feedback on the trailer and the tremendous response to the film. All the love and congratulations I’ve got from fans on my social media for my performance seem to suggest that the character of Amma ‘hits different’ with creepy supervillain vibes.”

She adds. “The score by John Stewart Eduri and the songs by Sarthak Kalyani give the character that extra something, as the character of Amma’s ‘evil boss music’ adds to her menace. Indian cinema has some memorable villains, and I’ve enjoyed essaying this role, which speaks to the times, crime and villainy are produced within the system itself, when people are denied justice and exploitation is normalised.”

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A post shared by Yash Raj Films (@yrf)

Rani Mukerji’s Mardaani 3 is on track to become a hit film, and the franchise is set to score a hat-trick of hits with its strong collections, unanimously positive reviews and word of mouth.

About Mardaani 3

Directed by Abhiraj Minawala and produced by Aditya Chopra, Mardaani 3 carries forward the franchise’s legacy of hard-hitting, socially relevant storytelling.

With this brilliant result, the Mardaani series remains India’s only successful female-led franchise and the only hit female-cop film franchise in the history of our cinema. The release of Mardaani 3 is also especially meaningful as it coincides with Rani Mukerji completing 30 years in cinema – a landmark moment that has prompted widespread appreciation and celebration across the film industry.

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Also Read: Mardaani 3 REVIEW: ‘Shivani Shivaji Roy’ Rani Mukerji Roars Loud In A Hard-Hitting Fight For Girls’ Justice

Varsha Tiwari

Varsha Tiwari is a budding content writer passionate about Bollywood, pop culture, and the stories behind the spotlight. She enjoys breaking down trends, celebrity moments, and film narratives into engaging, reader-friendly content. Always curious and observant, she is currently pursuing a Master’s in Communication and Journalism. Outside of writing, she enjoys painting because storytelling doesn’t always need words to make an impact.