Akshay Kumar and Shahrukh Khan with Ajay Devgn

The turf war seems to be getting more interesting by the minute what with Ajay Devgnn’s Himmatwala,Shahrukh Khan’s Chennai Express getting preferential treatment by the Exhibitors as they ink the deal to acquire them both as a twin offer for Eid release.Thus casting a shadow on Akshay Kumars Once Upon a Time In Mumbai’s EID release.

As per sources exhibitors have rushed to sign the deal. With maximum single screen owners opting for the Devgn starrer, it is clear that they also have to now run Chennai Express. It means that the other Eid release Once Upon A Time in Mumbaai 2 will find it difficult to rope in single screen theatres.”

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Trade expert Vikas Mohan says β€œIt is business at the end of the day and whoever has the upper hand wins it. Like last time when YRF had the upper hand, Son Of Sardaar had to suffer. UTV has Himmatwala and then Chennai Express and that is why they are getting these theatres. It is ultimately the choice of the exhibitors and whom they want to do their business with.”

Well all we say its going to rain stars this Eid.