War 2: Aditya Chopra To Use Kajra Re, Dhoom 3 Music Strategy For Hrithik Roshan-Jr NTR Face Off Song

Aditya Chopra is known for his disruptive thinking when it comes to mounting tentpoles in India for over 30 years now. And for War 2, he is bringing back his Kajra Re & Dhoom 3’s Kamli music strategy. Yash Raj Films will release a glimpse of the hugely anticipated Hrithik Roshan & NTR dance-off in War 2. They are preserving the magic of seeing them dance together exclusively for the big screen, when people flock to watch War 2 from August 14th. The song glimpse is set to drop this week.

YRF To Use Kajra Re, Dhoom 3 Music Strategy For War 2

A trade source discloses, “War 2 is the biggest tentpole film of this country in 2025. And everything about War 2 is hugely anticipated. Everyone’s eyes are on NTR & Hrithik’s dance number. And Aditya Chopra knows this. He wants to keep building the hype and hunger for this song till the release and not give the full song to people to watch for free. He wants to bring people into theatres to watch War 2 and experience the magic of seeing Hrithik & NTR dancing together on the big screen, just as it is supposed to be consumed.”

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The source adds, “This is classic Aditya Chopra strategy. He preserved the best song of Bunty Aur Babli, Kajre Re, pre-release. And people were blown away seeing it in theatres. He locked up all the songs of Dhoom 3, and people were crazy for them in theatres for, like Kamli exploded. Chopra knows he has gold with him in the Jr NTR-Hrithik dance song. He will not give it out just like that. He wants people to come to theatres to watch it. And then he wants people to keep coming back to theatres to enjoy it more and more because it will be unavailable on the internet. Aditya Chopra is playing the box office game with footfalls and ticket sales for War 2 being top priority for him.”

About War 2

In War 2, Hrithik Roshan returns as Kabir, now facing off against an unknown adversary played by Jr NTR. The film is set to release in theatres on August 14 in Hindi, Telugu, and Tamil. It has been directed by Ayan Mukerji, marking the second instalment in the War franchise. War 2 is the sixth film of the YRF Spy Universe franchise that has only delivered blockbusters.

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