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Does Bollywood needs to do self-introspection in the wake of ‘Avengers: Endgame’s humongous success?
India is the world’s largest democracy and we Indians are obsessed with numbers. It is ingrained in our minds from childhood that all that matters is quantity, quantity, and quantity only. Let me just throw statistics at you! ‘Avengers: Endgame’ has earned over Rs 300 crore (at the time of writing) at the Indian box-office. Yes, that’s right. A Hollywood and a foreign project has earned this much in the Indian market in just over a week. This kind of figure would not have been possible even 2-3 years back and it raises a big question -Is Bollywood now fighting with a foreign movie industry?
Bollywood as an industry over the last 15 years has grown leaps and bounds. And filmmakers are making and trying to match their projects with international standard. But, our makers are also hell-bent on making ‘glorified or propaganda’ biopics, remakes of South Indian films or just dishing out same old crap again and again! The stars such as Aamir Khan, Salman Khan and recently the likes of Ranbir Kapoor with ‘Sanju’ and Ranveer Singh with ‘Padmaavat’ have earned Rs 300 crore. And those films also took time to reach these humungous numbers.
Indian population is becoming more and more tech savvy and they are yearning for quality and thoughtful cinema. This to me looks like that our filmmakers are incapable of providing fresh and original content and instead we are resorting to remakes and rehashing of old songs and films. Yes, there was a buzz around ‘Avengers: Endgame’, but it seems quite bizarre that a Hollywood film with no Priyanka Chopra, Irrfan Khan or Tabu and any other prominent Indian star could earn Rs 300 crore in such a short amount of time.
The overwhelming success of ‘Avengers: Endgame’ worldwide has proved that at the end of the day only quality matters.
The grand success of ‘Avengers: Endgame’ is a harsh reminder for the Hindi film industry to get its act together or perish. It was reportedly said that Karan Johar advanced the release of ‘Kalank’ to avoid clashing with ‘Avengers’ at the box-office. Who in their right mind would have thought that a typical Dharma production film with songs and dance would be afraid of a Hollywood film in India? But, the balloon has burst and it tells us why Bollywood films are lacking in imagination and narrative.
Karan Johar reportedly advancing the release of ‘Kalank’ says a lot about how Bollywood is taking on the challenge of Hollywood films.
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2 hours to go for this enchanting world of love to unfold! #KalankTeaser out today! @duttsanjay @adityaroykapur @varundvn @aliaabhatt @aslisona @madhuridixitnene @abhivarman @ipritamofficial #SajidNadiadwala @apoorva1972 @foxstarhindi @dharmamovies @nadiadwalagrandson #Kalank
The time has come for Bollywood as a whole to start producing original and unique content to stay in the game. Globalisation is the name of the game and Indian films are also doing well overseas especially China. But when Shah Rukh Khan’s ‘Zero’ fails miserably at the box-office and Aamir Khan’s ‘Thugs of Hindostan’ fails, it is indeed a dangerous sign.
We might think ‘Avengers: Endgame’ could be one-off and not every Hollywood film is gonna earn Rs 300 crore in India, but if we can’t get our act together then our Hindi films will be competing with three foreign films every Friday. So, the bottom line is to produce and generate quality content and then as a result of it, the quantity will automatically follow.
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