EXCLUSIVE: Harshvardhan Rane Praises Ek Deewane Ki Deewaniyat Producer Anshul Garg; Calls Him “The Basil Iwanyk Of Bollywood”

Ek Deewane Ki Deewaniyat has turned out to be one of the biggest surprises this season. The film, produced by music mogul Anshul Garg in his debut as a film producer, has crossed ₹ 76crore within days of release and is being hailed as a blockbuster. While the film’s success speaks for itself, actor Harshvardhan Rane, who headlines it alongside Sonam Bajwa, summed it up best — calling Anshul “the Basil Iwanyk of Bollywood,” comparing him to the Hollywood producer behind the John Wick franchise.

Harshvardhan Rane Praises Ek Deewane Ki Deewaniyat Producer Anshul Garg

It’s not hard to see why the comparison works. Just as Basil Iwanyk turned a small-scale, independent action film into a billion-dollar global series, Anshul Garg has managed to create something extraordinary with his very first movie. Known for his sharp instincts and creative risk-taking, Anshul has built Ek Deewane Ki Deewaniyat on the same values that made his label Desi Music Factory a household name — innovation, emotion, and a strong sense of what the audience truly connects with.

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Before stepping into films, Garg had already reshaped India’s independent music space by discovering and backing new voices and turning them into digital superstars. With Ek Deewane Ki Deewaniyat, he’s taken that same understanding of audience taste to the big screen. The film’s four pre-release tracks were massive hits, with the title song crossing 60 million views even before release — a music-driven marketing masterstroke that kept the film trending across social media.

The success story didn’t end with the release. In a first for Indian cinema, Harshvardhan Rane kicked off a post-release road trip — travelling through Gujarat, Rajasthan, and Delhi to meet fans — an idea that perfectly reflects Garg’s unconventional approach to connecting directly with audiences. The move added to the film’s frenzy and cemented it as one of the most talked-about hits of the season.

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Harshvardhan: Anshul Knows How To Reach People

Much like Basil Iwanyk’s journey with John Wick, Anshul Garg’s debut as a producer is built on belief rather than formula. He trusted his instincts, his story, and his audience — and the result is a film that’s both heartfelt and successful.

As Harshvardhan Rane puts it, “Anshul knows how to reach people — he feels the pulse of the audience. That’s his superpower.”

With his first film already a blockbuster, Anshul Garg is not just entering Bollywood — he’s redefining what it means to be a modern-day producer.

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Also Read: Ek Deewane Ki Deewaniyat Box Office (Worldwide): Harshvardhan Rane, Sonam Bajwa’s Tragic Love Story Enters The Rs 100 Cr Club

Grinell Jacinto

With nearly 10 years of experience, Grinell Esther Jacinto is the Desk Head of Bollywood Bubble. Her interests lie in everything that is kaleshi and she loves to dig deeper into the lives of B-town actors. She has a problem though – she loves horror films but will have chills the minute the theatres lights dims. She’s previously worked with Koimoi, UrbanAsian and SpotboyE.