Black Saree, Anarkali Suit To Lehenga Set, 5 Times Vidya Balan’s Method Dressing In Black Impressed Everyone

It has been a year since the whirlwind promotions of Bhool Bhulaiyaa 3, and one aspect that continues to mesmerise fans is Vidya Balan’s immersive approach to method dressing. Every outfit she wore during the campaign wasn’t just fashion—it was storytelling, perfectly reflecting the film’s dark, mysterious, and elegant tone.

5 Times Vidya Balan’s Method Dressing In Black Impressed Everyone

The Jaipur Trailer Launch

Vidya began the campaign in a plain black saree with a golden border by Torani, adorned with a delicate vine of golden sequin stars. The combination of subtle sparkle and traditional silhouette immediately set the tone for a campaign that was as much about visual narrative as it was about generating excitement.

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Mystique In Black And White

For another event, she chose a black sequin-dotted saree with a white abstract print by Abraham & Thakore, crafted from semi-sheer Georgette silk with hand-embroidered adda work. The outfit exuded sophistication and a hint of mystery, echoing the suspenseful elements of the film.

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Regal Television Appearances

While promoting on a comedy show, Vidya embraced a black crepe Anarkali suit by Anjana Bohra with a black organza dupatta featuring hand embroidery. The regal silhouette blended Indian and Western styles, reinforcing her persona as a star who could command attention while embodying the film’s thematic mood.

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Sustainable Glamour In Ahmedabad

Breaking from the black palette, Vidya opted for a gold foil-printed saree from sustainable fashion brand shop369. The choice highlighted her elegance while signalling conscious fashion, adding depth to a campaign that was visually striking and socially aware.

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Festive Flair At Garba

During a Garba event, she embraced tradition with a navy-blue chanderi silk lehenga set by Jigar Mali, paired with an organza dupatta adorned with antique gold dori and hand embroidery. The festive ensemble brought vibrancy to the campaign while staying true to her method of using outfits to reflect narrative and emotion.

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Looking back one year later, Vidya Balan’s method of dressing for Bhool Bhulaiyaa 3 stands out as a masterclass in fashion-driven storytelling. Each choice—whether a saree, Anarkali, or lehenga—was thoughtfully curated to reflect the film’s tone, region, and mood. The consistent palette of blacks and golds, interspersed with conscious and festive choices, created a visually cohesive and memorable campaign. More than just glamour, Vidya’s wardrobe allowed audiences to “see” the film through her appearances, making the promotional journey an extension of the cinematic experience. Even a year on, her campaign remains a benchmark in the interplay of style, narrative, and strategy in Bollywood promotions.

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Also Read: Janhvi Kapoor, Ahsaas Channa To Shraddha Kapoor, 5 Bollywood Actresses Who Set The Screens On Fire In Red Hot Sarees

Akankshya Mukherjee

Akankshya Mukherjee is a dynamic and ambitious individual poised to make waves in the realm of Media and Communication. With a passion for creativity and a drive to contribute to forward-thinking organizations, Akankshya embodies adaptability and a hunger for learning. Having already garnered experience through involvement in various organizations, she has honed the skill of quickly adapting to new environments and challenges. She sees each opportunity as a chance for personal and professional growth, eagerly embracing roles in communications and content writing.