bollywood celebrities, fairness products, ranbir kapoor, anushka sharma

India is a country where having fair skin is a matter of pride, as most of us are obsessed with fair skin. There are many skin whitening brands that endorse their beauty product catering to the demands of youngsters, thus catering to irrational hysteria among the new generation. The demand rises to a new high due to popular Bollywood celebrities endorsing fairness products.

Yes though there are many popular Bollywood celebrities endorsing fairness creams and indirectly promoting racism. But there are some who understand the responsibilities that accompany their public persona. They avoid promoting things that are harmful to society one of them being the promotion of fairness products. Recently we had actress Esha Gupta joining the list of celebs who have refused to promote skin whitening products. The Diva revealed that a brand had sued her as she refused to endorse their skin whitening products.


Not only Esha Gupta, many popular Bollywood celebrities like Ranbir Kapoor, Anushka Sharma, Abhay Deol and more have clearly refused to promote any fairness product. As they feel it promotes a false notion of beauty.

Here is a list of Bollywood celebrities who have refrained from promoting fairness products:

Anushka Sharma


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Anushka Sharma is one of the biggest names in Bollywood. The beauty has several times stated that she will not endorse something that will promote racism and sexism. She has never promoted that is harmful to the youngsters in the long run.


Ranbir Kapoor


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Ranbir Kapoor has since the beginning of his career been firm that he will not endorse beauty products that promise fairness. Reportedly, he once refused the offer of a fairness cream saying that fairness products will promote existing racist stereotypes.

Taapsee Pannu


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The Pink actress is also a firm believer that fairness products promote inequality in society.  She had once reportedly turned down an invitation to an event in Jaipur where the sponsors were a fairness cream brand.

Randeep Hooda


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Randeep Hooda known for his dashing looks says he does not understand the obsession behind fair skin. The actor has also refused to endorse fairness products several times.  Randeep believes beauty is not only about fair skin but far above this.

Abhay Deol


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Abhay Deol, is known to call a spade a spade, and had put up a long special media post calling out Indian celebs who endorse fairness creams The actor has always spoken about the aftermath of fairness creams and how they should not be endorsed. He too does not promote fairness products.

Kangana Ranaut


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Kangana Ranaut reportedly once refused a fairness cream endorsement for which was being offered of Rs 2 crore. She said that she has never understood the concept of fairness.

Sushant Singh Rajput

Late actor Sushant Singh Rajput reportedly once refused an offer of Rs 15 crore to endorse a fairness cream. The actor believed that as an actor he has a responsibility toward his fans and therefore was not ready to endorse anything that promotes negative messages.


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