‘Ladta Pahlaj: Amul’s dig on ‘Udta Punjab’ row

Indian dairy brand Amul Co-operative Ltd, which releases topical ads to take a jibe at situations, has now taken a dig at the ongoing tiff between censor board chief Pahlaj Nihalani and makers of ‘Udta Punjab’.

The dairy company came out with a special advertisement surrounding the controversy of the film ‘Udta Punjab’, a movie which delves into the drug menace of Punjab and for which the censor board has ordered 89 cuts.

The advertisement shows a cartoon based on rockstar Tommy Singh (Shahid Kapoor), a doctor (Kareena Kapoor Khan), a policeman (Diljit Dosanjh) and the Amul girl.

They all look puzzled at a pair of scissors, symbolising the multiple cuts that the Central Board of Film Certification (CBFC) has demanded from the Abhishek Chaubey directorial.

The caption given to the ad reads: ‘Ladta Pahlaj’

Co-produced by Phantom Films and Balaji Motion Pictures, ‘Udta Punjab’ is scheduled to be released on June 17.

Inputs by IANS