Shah Rukh Khan and Salman Khan

Bollywood actor Shah Rukh Khan is all set to play a game of one upmanship with Dabangg Salman Khan. SRK is planning a big promotional campaigns for his movie ‘Happy New Year’, to counter the hype generated by Salman Khan’s’Kick’fad.

Superstar Salman Khan’s recently released trailer of ‘Kick’ that went viral on Youtube. It has received acclaim from Sallu’s fans and critics alike. Shah Rukh Khan is already making plans to counter it. He has asked his cast members to remain available for two months prior to the premiere of ‘Happy New Year’.

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SRK, best known for his unique marketing strategies, plans to have a series of events to promote his movies as he will be facing a tough challenge from the other two Khans of Bollywood.

Sources revealed that, “Shah Rukh Khan has asked all the cast to keep their diaries free for two months from all engagements. None of us are allowed to shoot for any film during August and September this year. Nobody knows what’s ahead of them in those shows but Shah Rukh Khan will be taking the cast of the film to the streets in various cities of the US and Canada to perform. Large numbers of crowds are expected knowing the SRK magnitude.”

Looks like the stage has been set this year for the epic battle of Bollywood’s Titans. Aamir Khan’s ‘PeeKay’ is also a part of the scene this year. Salman’s movie will release during Eid celebrations, while SRK is planning a Diwali release for his upcoming movie.
It will be interesting to see whose movie will create box office magic?