EXCLUSIVE: Post the dull response to ‘Aiyaary’, Sidharth Malhotra’s brand deals in trouble?

Image Source - Instagram @s1dofficial

Actor Sidharth Malhotra seems to be going through a rough patch in his career. The actor who had a dream Bollywood debut with director Karan Johar‘s ‘Student Of The Year‘ along with Varun Dhawan and Alia Bhatt seems to be facing a downfall in his career. The actor’s 2017 releases ‘Baar Baar Dekho’ and ‘A Gentleman’ were a dud at box office, and the latest ‘Aiyaary’, which released after many date changes too is receiving a lukewarm response at the box office.

Even on a film set, listening is a fine art! #AiyaaryOnFeb16

A post shared by Sidharth Malhotra (@s1dofficial) on

And looks like the it’s going to be tougher for the ‘Ek Villain‘ star. According to sources, brands which are associated with Sidharth are not very keen on continuing with the star as they feel his performance at the box office is going down with every film. Instead, these brands are now interested in having other young stars like Varun Dhawan and Tiger Shroff on board as they are the youth icons and their films have been doing really well at the box office. Few brands, the contracts of which are to be renewed soon, are even planning to end their deal with the ‘Aiyaary’ star.

Take a break #chulling shot by @amynhoodaphotography

A post shared by Sidharth Malhotra (@s1dofficial) on

If we talk about Sidharth, his last hit was ‘Kapoor & Sons’ (2016), a multi-starrer venture where he shared screen space with Alia Bhatt, Fawad Khan and more. His last solo hero film which fared averagely at the box office was ‘Hasee Toh Phasee’ (2014) and post that the actor has had back to back duds. (Also Read: WATCH: Sidharth Malhotra has THIS to say on his contract with Nirav Modi’s jewellery brand)

Looks like Sidharth really needs to buck-up with his choice of films as he cannot afford anymore hiccups in his career. We wish him all the luck.