Arijit Singh and Clinton Cerejo join hands with Hyundai Motor India Ltd
Hyundai Motor India Ltd. (HMIL), the country’s largest passenger car exporter and second largest car manufacturer today released the Music Video ‘Drive Mein Junoon’. The music for this innovative video is composed of the Elite i20. The electrifying video song casts are India’s Youth Favorite – Arijit Singh, Clinton Cerejo, and the Hyundai Elite i20.
‘Drive Mein Junoon’ is a unique song composed from 118 sounds derived exclusively from the Elite i20, all of which were recorded in just a single day. The sounds include the sound of wipers, pulling of the hand brake, turning the indicator on and off, seat belt Warning sound, opening, and shutting of door and windows, engine revving etc.
Speaking about the Music Video, Arijit Singh said, “I have heard Clinton’s various works and I am very fond of his music. Dubbing the new Elite i20 song was exhilarating as it has a rock-like quality with catchy and meaningful lyrics and I was humming the tune even after the recording was over! That’s the power of great music.”
Clinton Cerejo –the music director said, “The challenge was to derive sounds from the car and create a song without using any other instruments except car sounds and voices. At the same time, I had to ensure the track was modern and has an instant appeal to the modern discerning Indian. I’m really happy because when I hear the finished product I feel we achieved both objectives. When working with car sounds which are mechanical in nature, the goal was to infuse a life like quality to them and give the car a personality and make it come alive. The car was more than cooperative and I myself was amazed at the sheer range of sounds I was able to extract from the Elite i20. It’s like the car was literally my co-composer on this one. I hope the viewers have as much fun watching this video as we’ve had to create it.”
Watch the video ‘Drive Mein Junoon’ | Featuring Arijit Singh and Clinton Cerejo with Elite i20 below,