Actor Amitabh Bachchan is no more the face of paan masala ad, Kamala Pasand. According to his latest statement, the Piku actor has stepped down from his association with the brand a few days after the ad was aired commercially. “Kamala Pasand, a few days after the commercial was aired, Mr Bachchan contacted the brand and stepped out of it last week,” the statement read. As per the statement, he backed out of the project as he was not aware that the brand falls under surrogate advertising.
For the unversed, this is a form of advertising where the makers promote prohibited products, like cigarettes and alcohol, in the disguise of another product. “Upon checking why this sudden move – it was revealed that when Mr Bachchan became associated with the brand, he wasn’t aware that it falls under surrogate advertising,” the statement further read. Due to this, Amitabh Bachchan has terminated the contract with Kamala Pasand, has written to them about his termination while also returning the money that he received for the promotion.
Meanwhile, Amitabh celebrated his 79th birthday on October 11. After receiving so much love and warm wishes from the fans and celebs on social media, he shared a post thanking everyone for the love. He wrote, “my gratitude for the love you give me. I shall never be able to repay it .. nor shall I ever be able to fathom your affection .. your greetings today have been immense. I cannot respond to all of them, but I do hold them close here and wish that you take this humble presence here on Instagram as my response.”
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On the work front, the 79-years-old actor will be starring in Brahmastra, Jhund, Mayday, The Intern, Uunchai, and Nag Ashwin’s next.
Also read: Salman Khan’s father Salim Khan believes “Amitabh Bachchan should retire now”; Here’s why