Breaking – Catch Shah Rukh Khan’s ‘Happy New Year’ trailer on Whatsapp

The Badshah Shahrukh Khan is all set to make history. Well the trailer of his upcoming film ‘Happy New Year’ will be launched in a unique manner. The makers of Shahrukh Khan Deepika Padukone starrrer ‘Happy New Year’ have adopted an unusual way to reach out to a bigger audience. Red Chillies Entertainments Pvt Ltd is known for its digital and marketing innovations and this time they have come up with a unique concept for the mobile phone and tablet users for ‘Happy New Year’. The trailer of the movie will be released via WhatsApp to the users of the application.

As per sources, this is for the first time in the history of Bollywood that a movie trailer is released thus. You just have to give a missed call or drop in a WhatsApp message at +91 9819020202 to get the HNY Trailer on your mobile. There is no restriction for the broadcast message too, as the restriction by WhatsApp on a broadcast message has specially been removed for this campaign. It will be launched on August 14.

Sources further added that, Venky Mysore, CEO of RCE, said, “As a company there is a special focus on constantly improving fan experience through innovation. Whether it was the first look of the movie at the beginning of the year through one of the biggest Twitter innovations with fans receiving customized posters from their favourite artists, which received close to a Billion impressions as a campaign, or the new innovations with WhatsApp & Twitter for the upcoming movie – ‘Happy New Year’, our endeavor is to delight the fans. With over 50 million active users on WhatsApp in India who every day share millions of videos & images with individual friends & groups it was an obvious choice to use WhatsApp as a platform. The only challenge was the restriction by WhatsApp where a broadcast message cannot be sent to more than 250 friends/WhatsApp users but WhatsApp has specially removed this restriction for this campaign.”

‘Happy New Year’ starring Deepika Padukone, Shahrukh Khan, Abhishek Bachchan, Sonu Sood, Boman Irani and Vivaan Shah will will release this Diwali in Hindi, Tamil and Telugu languages.