Cannes 2026: L’Oreal Paris FINALLY Reacts To Backlash Over Aishwarya Rai’s Absence From Banner, Calls Her ‘A Living Legend’

Aishwarya Rai Bachchan’s absence from L’Oreal Paris’ latest Cannes Film Festival promotional posters has sparked a wave of reactions online. The actress, who has been one of the brand’s most recognisable global ambassadors for over two decades, was not seen in the recent campaign visuals displayed at Le Martinez Hotel. As a result, fans quickly took to social media to express surprise and disappointment.

L’Oreal Paris Reacts To Backlash Over Aishwarya Rai’s Absence From Banner

The promotional setup featured six L’Oréal Paris ambassadors, including Alia Bhatt. However, Aishwarya’s omission stood out for many viewers. Soon after the images surfaced, discussions began across Instagram and other platforms, with fans questioning her absence.

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A post shared by L'Oréal Paris Official (@lorealparis)

The brand shared the Cannes setup on Instagram with the caption, “Consider this L’Oréal Paris’s official check-in, Le Martinez is officially home for the Festival.” Following this, users flooded the comments section with reactions.

One user wrote, “Waiting for Cannes Queen Aishwarya,” while another commented, “It’s too much! This time, L’Oreal is going overboard. The poster doesn’t feature a legend like Aishwarya, who made the L’Oreal brand popular across the entire Asian continent, but instead highlights some actresses who are just two days old!” Another fan added, “Cannes is known for Aishwarya.”

The conversation soon went viral, with many fans highlighting her long association with both L’Oreal Paris and the Cannes Film Festival. As the debate intensified, one user directly tagged the brand and wrote, “We don’t know loreal without Aishwarya. Still can’t forget Aish saying, ‘because, Im worth it’ Need her back !!!”

In response, L’Oreal Paris addressed the concern in the comments. The brand replied, “A living legend, and she knows exactly what to do with that.” It further reassured fans by adding, “Year after year, Cannes after Cannes, she never misses.”

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A post shared by AishwaryaRaiBachchan (@aishwaryaraibachchan_arb)

Aishwarya Rai’s 2-Decade-Long Association With Cannes

Aishwarya Rai Bachchan first attended the Cannes Film Festival in 2002 alongside Shah Rukh Khan and director Sanjay Leela Bhansali for the premiere of Devdas. She later became a L’Oreal Paris ambassador in 2003. Since then, she has been a regular presence on the Cannes red carpet, making appearances in iconic gowns, sarees, and bold fashion statements. Over the years, her looks have consistently generated global attention and strengthened L’Oreal Paris’ visibility across India and Asia.

In conclusion, while Aishwarya Rai Bachchan’s absence from the latest Cannes campaign sparked debate online, both fans and the brand reaffirmed her legacy. Her long-standing association with L’Oreal Paris and Cannes continues to make her one of the most enduring global faces of the festival.

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Varsha Tiwari

Varsha Tiwari is a budding content writer passionate about Bollywood, pop culture, and the stories behind the spotlight. She enjoys breaking down trends, celebrity moments, and film narratives into engaging, reader-friendly content. Always curious and observant, she is currently pursuing a Master’s in Communication and Journalism. Outside of writing, she enjoys painting because storytelling doesn’t always need words to make an impact.