Deepika Padukone’s brand value is highest among Bollywood stars
Bollywood diva Deepika Padukone has secured a top position and became the only Bollywood star in the list of the most valuable celebrity in India in 2018, who has a brand value of $102 million. According to Duff and Phelps, the global valuation and corporate finance advisors, Deepika had endorsed almost 21 brands till November 2018.
The ‘Padmaavat’ actress’ popularity and her engagement with a plethora of products and brands have been increasing over the period of time. Last year, Deepika Padukone emerged as the Queen of Bollywood, who left several Bollywood male actors behind. The year 2018 began with Deepika’s ‘Padmaavat’ in which she not only won the hearts of the audience but also garnered rave reviews for her apt portrayal of Rani Padmini. As her film ‘Padmaavat’ entered the 300 crore club earlier this year, Deepika became the only actress to have shouldered a woman-led film to the coveted club.
Besides her acting career, Deepika Padukone reclaimed her throne of the sexiest Asian Woman on the planet as the renowned UK based newspaper Eastern Eye crowned the actress in their annual list. Emerging as the only woman to win a spot in the top 5 list of the richest Indian celebrities by Forbes, Deepika Padukone has set new precedents. Deepika is not only the highest paid actress in Bollywood currently but also the most commercially viable actress.
Duff & Phelps managing director Aviral Jain said, “While Bollywood celebrities dominate the rankings of the top 20 celebrities, sportspersons provide tough competition. Virat Kohli, Sachin Tendulkar, MS Dhoni and PV Sindhu collectively contributed almost USD 241 million, which is over 27 per cent of the cumulative brand value of the top 20 celebrities pegged at USD 877 million.”
Sizzling on the cover of GQ for the December edition, Deepika graced the first magazine after her wedding. The pictures have been soaring the temperatures owing to her oozing sexiness. Earlier 2018, she was also featured in the TIME Magazine list of 100 most influential people in the world, Variety Magazine’s International Women’s Impact report amongst other accomplishments.
On the professional front, Deepika is gearing up for her next film ‘Chhapaak’, which is based on the true story of an acid attack survivor. The movie will be directed by Meghna Gulzar.