Ending Hunger Strike To Body-Shaming Trolls: How Salman Khan’s “It’s Done Bro” Became Internet’s New Mantra

What started as Salman Khan’s seemingly casual remark in the context of Sonam Wangchuk has now taken on a life of its own.

Ending Hunger Strike To Body-Shaming Trolls: How Salman Khan’s “It’s Done Bro” Became Internet’s New Mantra

Who would have thought that one day Salman Khan would make such an important contribution to India’s internet vocabulary? Move over, “Inquilab Zindabad”; there is a new phrase doing the rounds, and it comes with a distinctly Bhaijaan flavour: “It’s done, bro!” – has taken over the internet.

What started as Salman Khan’s seemingly casual remark in the context of Sonam Wangchuk has now taken on a life of its own. The phrase has travelled far beyond its original context, found its way into memes, brand creatives and social media conversations, and become a go-to response for everything from online trolling to everyday life problems. And honestly, who better than Salman Khan to give the internet a line that sounds like a full stop, a warning and a life lesson all at once?

The beauty of “It’s done bro” lies in its simplicity. It is short, dismissive, effortlessly cool and open to interpretation. Depending on the situation, it can mean enough is enough, the discussion is over, the decision has been made, or there is simply no point wasting another minute arguing. In the hands of Salman’s fans, it has become more than a catchphrase. It is a whole mood.

Salman Khan’s ‘It’s Done Bro’ Internet New Mantra

Political Context To Pop Culture

The phrase first caught attention in the context of Sonam Wangchuk, but the internet, as it always does, had other plans for it. Rather than keeping it confined to the original conversation, meme-makers and fans quickly adopted it for their own purposes.

Soon, “It’s done bro” was being used as a reaction to arguments, controversies, unnecessary explanations and situations where people simply wanted to move on. It became the sort of line that could end a WhatsApp debate, shut down an Instagram comment war or express the exhaustion of dealing with someone who refuses to get the point.

And that is precisely how internet phrases become cultural phenomena. They begin in one context and eventually belong to everyone. Salman may have delivered the words, but the internet has taken over the distribution.

Salman Khan’s ‘It’s Done Bro’ Internet New Mantra

Bhaijaan Takes On Body-Shaming Trolls And The Phrase Finds A New Meaning

The phrase has found another wave of relevance following Salman Khan’s recent stand against online body-shaming and age-shaming. During his appearance on national television, Salman went shirtless and addressed social media users who target celebrities over their physical appearance, age and personal choices.

His larger point was simple: disliking an actor’s work is one thing, but turning that dislike into personal abuse is another. Why should an actor be subjected to body-shaming simply because someone does not like their performance? And why has age become such an easy excuse to ridicule people who have spent decades entertaining audiences?

The conversation struck a chord, particularly because Salman himself has been a frequent subject of online commentary about his physique, age and appearance. For years, celebrities have had to navigate a digital culture where every photograph, public appearance and physical change invites scrutiny. Criticism is part of being a public figure, but the line between criticism and cruelty is often conveniently ignored.

Naturally, the internet found a way to connect the dots. Brand pages and social media accounts began using the phrase in the context of body-shaming, with creatives carrying messages along the lines of, “Body-shaming? It’s done bro.”

It was only a matter of time before the phrase became a digital comeback for those tired of the constant commentary on people’s bodies. In this context, it is no longer merely a dismissive line. It becomes a declaration that the culture of casually humiliating people for their appearance deserves to end.

Salman Khan’s ‘It’s Done Bro’ Internet New Mantra

Internet Trolls To Everyday Life: “It’s Done Bro” Is Everywhere

The real test of a viral phrase is whether it can survive outside the controversy that made it popular. “It’s done bro” seems to be passing that test rather comfortably.

People are now applying it to situations that have absolutely nothing to do with Salman, Sonam Wangchuk or celebrity culture.

“Faith isn’t hoping, faith is done, bro.”

“Life is too short to argue. Just say, ‘It’s done bro,’ and move on.”

“Overthinking about your future? It’s done bro.”

“Explaining yourself to people who have already made up their minds? It’s done bro.”

The possibilities are endless. Someone quits a toxic relationship? It’s done bro. Someone finally stops chasing validation? It’s done bro. Someone decides not to respond to a pointless argument? You guessed it.

The phrase works because it captures a feeling many people recognise: the exhaustion of having to explain, justify and defend every decision. In a world where everyone wants the last word, there is a certain appeal in simply deciding that the conversation is over.

Salman Khan’s ‘It’s Done Bro’ Internet New Mantra

And Now, Koffee With Karan? It’s Done Bro!

The phrase has also found a particularly entertaining application in the world of celebrity talk shows. With Salman Khan set to appear as the first guest on the final season of Koffee With Karan, fans have another reason to bring the catchphrase into the conversation.

The internet is already primed for the jokes, the throwback moments and the inevitable discussion around what Salman might say. And given the phrase’s popularity, the obvious fan reaction to the season announcement practically writes itself: “KWK S9? It’s done bro.” A line that initially sounded like a casual dismissal is now being used to end arguments, reject toxicity, celebrate decisions and poke fun at pop culture.

Will “It’s done bro” become a lasting part of India’s internet vocabulary? Only time will tell. Viral phrases have a habit of disappearing as quickly as they arrive, but for now, Salman Khan has given the internet a line that is equal parts attitude, humour and finality.

So the next time someone tries to drag you into an unnecessary argument, questions your choices or has one too many opinions about your life, you know what to say – It’s done bro.

Also Read: Koffee With Karan 9: Salman Khan’s Premiere Episode To Feature Special Appearance By Karisma Kapoor

Manisha Karki

Manisha has established a reputation for insightful and engaging storytelling with over six years of expertise in the industry. With a deep passion for cinema, she brings a unique perspective to her coverage, making it a trusted voice in the entertainment world.