‘Indu Sarkar’ gets good word-of-mouth publicity
Last weekend, a good number of Hindi movies hit the screens which included ‘Mubarakan’, ‘Indu Sarkar’, ‘Raag Desh’ and ‘Baaraat Company’. Each of these movies belonged to different genres and had their own set of audience. Amongst all of these movies, Anees Bazmee’s ‘Mubarakan’ had the maximum amount of promotional activities and media attention considering the fact that it is a commercial family entertainer. (Also Read: Many shows of ‘Indu Sarkar’ were disrupted. Find out why…)
‘Raag Desh’ and ‘Baaraat Company’ had a decent promotional strategy and they even gained good amount of media attention. Then comes the movie ‘Indu Sarkar’, which had plenty of controversies around it, but still managed to grab eyeballs for all the right reasons. A movie, which is informative and wants to convey a major part of the history of India, was being prevented from release, but thankfully it sailed through every storm and released on the day. Due to the positive word-of-mouth publicity, people have been taking a keen interest to get a peek into the chapter of the historic times and have even appreciated the content of the movie.
Director Madhur Bhandarkar too stated that since the movie is a small budget film with a limited released, he is happy that it’s doing well, since it is a serious niche film. He is looking forward for the figures to increase as the word-of-mouth and critical acclaim has been above expectations in spite of all the opposition and ruckus being created at cinema halls. A source from PVR too said, “Seeing the growth of the film and the word-of-mouth reviews, we have added 17-18 screens to accommodate people who are coming to watch ‘Indu Sarkar’.”