Here’s how you can meet Nawazuddin Siddiqui at a theatre near you this weekend
Walk-in to watch any film this weekend and get a chance to get clicked by Nawazuddin Siddiqui. Yes, that’s as true as it sounds. The team of ‘Photograph’ has come up with a very unique strategy to reach out to the film going audiences. They’re creating lookalikes of the character that Nawazuddin Siddiqui plays in the film who shall click their pictures against a live size cut out of Gateway of India. This activity will start on March 1.
Staying true to the story of the film, where Nawazuddin Siddiqui plays a photographer who clicks pictures near the Gateway Of India, this will be a unique way to market the film specially on a weekend where good footfalls are expected. It will be interesting to see how general people react when they spot a Nawaz look alike offering them to click a picture. This activity shall take place across the country in different cinema halls.
‘Photograph’ is a nostalgic tale of Rafi and Miloni who come from extremely different walks of life. Sanya Malhotra will be playing a college going Gujarati girl based in Delhi who falls in love with a photographer Nawazuddin Siddiqui.
Written and directed by Ritesh Batra, ‘Photograph’ is set to hit theatres on March 15.