After Anirban Blah’s exit, Kwan Entertainment enters new territory in China

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Kwan Entertainment has been one of the leading talent management agencies in Mumbai. However, the last year hasn’t been that great for the company as it has got embroiled in the #MeToo movement. One of the co-founders, Anirban Blah was accused by around 4 women of sexual misconduct. He was fired with immediate effect. Now, the company is trying to revive itself back in the eyes of the masses. One of the biggest steps in that direction is Kwan entering a new market, which is possibly one of the biggest consumers of Indian films – China.

Kwan Entertainment, becomes the first talent management agency to tap into the Chinese markets. The leading celebrity and talent management agency is venturing into the Chinese markets in a tie-up with EStars, headed by CEO Allen Liu. Connecting actors, directors, writers, production houses, cinematographers, composers and brands, Kwan works on a marketplace model to bring scale to celebrity management and is leading the young talents through the markets.

Kwan’s objective is to open a new market for the Indian talent pool in China and explore the possibilities to establish a synergy, entailing opportunities in every talent representation sector. The talent pool will not only consist of actors but also directors, writers and cinematographers.

Talking about the same, co-founder Madhu Mantena shared, “We could have not hoped for a better partner than Allen of E Stars who has tirelessly worked for expanding the Indian film market in China for the past 5 years.” Madhu too has been having a turmoil in his personal life with Masaba Gupta and him splitting up. The two had been happily married for quite some time and last year, they issued a joint release announcing that they were taking some time off each other.

Vijay Subramaniam, CEO of Kwan shared, “The growth of Indian entertainment in China cannot be ignored. The opportunities for Indian talent that Chinese businesses offer are also usually more lucrative. It became a natural step for us to follow these opportunities and ensure we help our clients capitalize on them effectively.

With what they have faced last year during the #MeToo movement, let’s hope this new venture brings in loads of success for the firm.

Also Read: #MeToo: ‘Wajah Tum Ho’ actress Meira Omar accuses Anirban Blah of sexual misconduct