Shah Rukh Khan & Aryan Khan Launch India’s First-Ever Secret Reel in partnership

For the first time in India, Aryan Khan and Shah Rukh Khan have leveraged Instagram’s new feature that allows users to unlock exclusive, hidden content using a password. They’ve shared never-before-seen behind-the-scenes footage from ‘The Ba***ds of Bollywood’ as part of this innovative digital experience.

Shah Rukh, Aryan Khan Launch India’s FIRST Ever Secret Feature Partnership With Meta

Recognizing the immense popularity of the series, the creators have partnered with Instagram to release special making-of content, accessible only through this password-protected feature. While the Instagram feature is still in testing, this exclusive access offers fans a unique and interactive way to engage with the show.

Here’s the catch: the exclusive reel is locked on their Instagram profiles, and only those who can crack the code will be able to view it. In true ‘The Ba***ds of Bollywood’ fashion, Aryan Khan puts the spotlight on the audience—inviting, challenging, and rewarding the most dedicated fans with access to this hidden, behind-the-scenes content.

The launch has already generated significant excitement online, with fans eagerly trying to guess the password, sharing hints, and posting clips from the unlocked reel across social media platforms.

Created and directed by Aryan Khan, and produced by Gauri Khan under Red Chillies Entertainment, the series stars Lakshya, Bobby Deol, Raghav Juyal, Sahher Bambba, Mona Singh, Anya Singh, Manoj Pahwa, Manish Chaudhari, Gautami Kapoor, Rajat Bedi, and others. The Ba***ds of Bollywood is now streaming, only on Netflix. A frenzy has already taken over social media — so the big question is: have you cracked the code yet?

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