Woah! Anushka Sharma just shared her personal mobile number! Save it quickly
Actors go to great lengths to promote their movies and leave no stone unturned to constantly remind their fans of their upcoming projects. Actress Anushka Sharma who is also the producer of the upcoming movie ‘Phillauri’ is leaving no stone unturned in coming up with the best marketing strategies to stand out from the rest.
Now, she has actually gone way ahead of the usual style of promoting movies. She has shared her personal mobile number and is going to have a Whatsapp video interaction with her fans, but she will be invisible. She will be calling her fans every week. Since, she plays the role of a friendly spirit in the movie, this was the apt way to go about promoting her movie.
Shikha Kapur, CMO of Fox Star Studios spoke to a leading web portal, “A celebrity going invisible during a film’s promotion is a first and we would like to continue creating ground-breaking ideas that transcend conventional norms of engagement.”
Quickly save her number which is 9867473178. This number will be used by Anushka throughout the promotional campaigns of ‘Phillauri’.
Shikha Kapur further added, “The unique storyline of ‘Phillauri’ where the lead actor plays a friendly spirit who cannot be seen by people, gives us the opportunity to create a campaign that is imaginative and differentiated with ‘invisibility’ taking centre stage as the unique proposition. We have created ideas that are experiential in nature and invoke participation from the target audience. What’s up with Shashi is one such idea on Whatsapp where we tap into the reach of the chatting platform in the country (160 million monthly users) and encourage engagement with Shashi in a never been done before manner.”
It’s indeed a novel idea to promote the movie. ‘Phillauri’ is directed by Anshai Lal and produced by Anushka Sharma and Karnesh Sharma under the banner of Fox Star Studios and Clean Slate Films. The movie will be releasing on March 24, 2017.