EXCLUSIVE: Kritika Kamra ADMITS Actors Get Financially Broke Due To PR Expenses; States, “What Does Branding Even Mean?”

Bollywood, like every other industry, is evolving, and one of the mandatory actions for actors is to stay relevant on social media; Kritika Kamra reacted to this demand. In an exclusive interview with Bollywood Bubble, the Mitron actress questioned what branding is today for actors. She revealed how PR nowadays is very expensive. Scroll down to read below and watch the interview.

Kritika Kamra Reveals If It’s Exhausting To Keep Relevant

When asked if it’s exhausting to keep yourself relevant, Kritika Kamra answered, “It’s not exhausting, but you can go broke doing this. There’s no limit to it—broke in the sense of financially. Yes, I think so, because PR is expensive. These kinds of activities that you’re talking about, what we call P&A—publicity and advertising—for a film, or the marketing, are now expected. Because we’re treating ourselves as a brand: I am a brand, so let me treat myself like a brand. But then, how much can you keep doing that?”

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Kritika Kamra On Importance Of Social Media And Branding

Speaking of how important social media, branding are for actors nowadays, the Mitron actress replied, “What does branding even mean? How many things are actually happening organically right now? There’s also seeding, right? Like, suddenly, a certain kind of content starts showing up on our social media. It’s not always just the algorithm. Sometimes it’s like, you’ve never searched for something, but it’s still coming up because a product is about to launch, or a film is about to release, or something else is being promoted. And of course, it costs money to make that happen.”

Kritika Kamra was last seen in Saare Jahan Se Accha: The Silent Guardians and is filming Matka King.

Watch The Full Interview

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Akankshya Mukherjee

Akankshya Mukherjee is a dynamic and ambitious individual poised to make waves in the realm of Media and Communication. With a passion for creativity and a drive to contribute to forward-thinking organizations, Akankshya embodies adaptability and a hunger for learning. Having already garnered experience through involvement in various organizations, she has honed the skill of quickly adapting to new environments and challenges. She sees each opportunity as a chance for personal and professional growth, eagerly embracing roles in communications and content writing.