EXCLUSIVE: Shakti Anand Opens Up About Changes In The TV Industry; Says, “Hum Jitne Marzi Forward Ho Jaye…”

Shakti Anand is once again winning hearts as he steps into a powerful new lead role in Colors TV’s Mahadev And Sons, marking another significant chapter in his long and versatile television journey. Having been a part of iconic shows like Kyunki Saas Bhi Kabhi Bahu Thi, Ek Ladki Anjaani Si, and Balika Vadhu, the actor has witnessed the evolution of Indian television up close. In an exclusive conversation, Shakti opened up about how storytelling on TV is changing with time, the influence of OTT content, and why rooted, rural narratives continue to strike a chord with audiences. Read on to know everything he shared.

Shakti Anand On Changing TV Narratives

Talking about whether television should stick to old-school storytelling or adapt to changing times and generations, Shakti Anand candidly shared his thoughts, reflecting on how deeply the landscape has transformed.“Pura jo paradigm hai, pura set sab change ho raha hai with lot many shows and filmmakers, kyuki kya hai ye OTT ke time mein jab OTT ki baat kare, usme jis tarah ke shows ban rahe hai bade hi rural based shows hai, village based shows hai jaha par ek bada hi simple aadmi hero hota hai. Hero ki definition wo nahi hoti jiske biceps nikle ho, jiske body ho, baal seedhe ho. Abhi jo pehle wale ‘Johnny Bravo’ type ke hero hua karte the, ab waise wale hero nahi. Ab different kind of cinema, different kind of series is coming into picture, waise hi TV ka bhi scenario change ho raha hai.”

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He further reflected on how television narratives have shifted from stereotypical family dramas to more socially rooted storytelling. “Jaise TV mein ek time par, maine bhi jab shuruaat ki thi, saare shows bana karte the- ek rich family hai, jiske itne bacche honge, jisme se koi ek garib se shaadi ho jayegi… lekin us gareeb ko tadpaya jayega. Is tareeke ki stories banti thi. With Colors coming into the picture that time also with Balika Vadhu, aur aise wale shows jaha pe ek social message hota tha.”

Shakti Anand On Balika Vadhu

Crediting Colors TV for consistently backing meaningful content, Shakti added how the channel has always encouraged stories rooted in reality. “Toh Colors ne humesha is tarah ke shows ko protsahit (promote) kiya hai, is tarah ke shows ko banaya hai. Toh aaj bhi inke liye kuch naya nahi hai ki ye ek Hardoi based show leke aate hai. Tab bhi ek Rajasthan based show tha Balika Vadhu, ek gaon ki story thi, ek bacchi ki shaadi karana, uske upar poora show banana. That was a very novel story, ki aisi nahi bani thi aaj tak.”

Speaking about relatability and cultural roots, the actor highlighted why such narratives continue to resonate despite changing lifestyles. “Toh abhi ek rural set-up mein is tarah ki story aana, jaha bohot log bole ki baap orthodox hai, lekin kahi na kahi humare parivaar mein hi aise hi chacha hai, tau hai, jaha aapko relatability lagegi. Hum jitne marzi forward ho jaaye, jitna marzi disco mein jaane lage, fork aur knife use karne lage, lekin aate hum unhi parivaaron se hai jaha pe aaj ye sab cheeze relevant hai.”

Watch Full Interview Here:

With Mahadev And Sons, Shakti Anand once again proves why he remains a relevant and thoughtful voice in the television industry. His perspective highlights how Indian TV is evolving, embracing realism, rooted characters, and socially resonant storytelling, while still staying connected to the audience’s lived experiences.

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Varsha Tiwari

Varsha Tiwari is a budding content writer passionate about Bollywood, pop culture, and the stories behind the spotlight. She enjoys breaking down trends, celebrity moments, and film narratives into engaging, reader-friendly content. Always curious and observant, she is currently pursuing a Master’s in Communication and Journalism. Outside of writing, she enjoys painting because storytelling doesn’t always need words to make an impact.