smriti irani tulsi virani rupali ganguly anupamaa

Kyunki Saas Bhi Kabhi Bahu Thi 2’s premiere episode alone attracted 15.4 million viewers on Star Plus, marking it as the highest-rated fiction debut in recent times. The show made a grand comeback on July 29 after a 17-year hiatus. This iconic television series is riding high on its success, shattering all previous viewing records and topping the TRP charts, surpassing Rupali Ganguly’s Anupama.

Kyunki Saas Bhi Kabhi Bahu Thi 2 BEATS Anupamaa In TRP Charts

According to multiple media reports, BARC data indicates that Kyunki Saas Bhi Kabhi Bahu Thi 2 achieved a TRP of 2.5, the highest for any Hindi GEC show at launch in the past five years. Previously, shows like Anupamaa and Tarak Mehta Ka Ooltah Chashmah had recorded TRPs of 2.1, while Yeh Rishta Kya Kehlata Hai had a TRP of 2.

Smriti Irani’s show amassed an impressive 1.659 billion minutes of watch time across Star Plus and JioHotstar during its launch week. In just the first four days, the show drew 31.1 million viewers on TV. The premiere episode alone attracted 15.4 million viewers on Star Plus, establishing it as the highest-rated fiction premiere in recent history.

Moreover, the debut episode sparked extensive organic conversations online, with 17,300 mentions and an 86% positive sentiment. These achievements highlight the deep emotional connection and multi-generational appeal of the show. It continues to set new viewing records, breaking all previous benchmarks. The series has now become the biggest-ever GEC fiction launch on both television and digital streaming platforms.

The return season of this iconic show underscores the increasing audience appetite for daily storytelling and marks a significant milestone in the evolution of fiction content within India’s digital entertainment landscape. It has redefined daily drama for streaming audiences, effectively marketing both cultural relevance and extensive reach.

Smriti Irani reprised her legendary role as Tulsi, alongside Amar Upadhyay as Mihir. The cast also included Shakti Anand, Ritu Seth, Gauri Pradhan, Hiten Tejwani, Kamalika Guha Thakurta, Ketki Dave, and others, all returning to this beloved series.

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Also Read: ‘Tulsi Virani’ Smriti Irani, Producer Ektaa Kapoor Seek Blessings At Nathdwara Temple Ahead Of Kyunki Saas Bhi Kabhi Bahu Thi 2’s Grand Premiere