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Shah Rukh on DJ Marshmello’s new music video: I thought it was absolutely hilarious
Recently, international DJ Marshmello collaborated with Bollywood music composer Pritam and dropped the epic new visual for BIBA featuring Shirley Setia and Pritam. The video of the song showcases Shah Rukh Khan’s over two-decade-long journey in films that helped him earn the moniker ‘Bollywood’s King of Romance’. In fact, the song also has a cameo of SRK and he thought that it was absolutely hilarious.
In a statement, SRK said, “This was a fun project to be a part of. BIBA is a catchy, romantic song and the video does a good job of reflecting the light-hearted charm of the track with its distinct multi-cultural elements. I thought it was absolutely hilarious, and I think people are really going to love watching the video on repeat.”
It is to be noted that the music video, which has been directed by Student Of The Year 2 director Punit Malhotra, has a Bollywood-esque treatment and shows Marshmello on a Hindi-film set, working behind-the-camera while fantasising about life in front of the camera as a film star. The video follows his daydream of wooing Lady Marshmello through some of the most iconic scenes in Shah Rukh films, including ‘Dilwale Dulhania Le Jayenge’, ‘Devdas’, ‘Kuch Kuch Hota Hai’ and ‘Dil Se’.
On the other hand, Punit said, “When we started shooting the music video we had a clear vision of the story we wanted to tell. It was imperative we gave justice to both, the song and the visuals. Marshmello is a super fun artist and collaborating with him has been a great experience. The song he’s created with Pritam is such an upbeat song that kept the whole set grooving throughout. It felt like one big Bollywood themed party. He really enjoys and embraces Bollywood so re-creating some of the iconic scenes was so much fun. Shah Rukh sir joined the party and that made it even more special.”
Check out the video below: