SRK , Dilwale

Shah Rukh Khan is known as the trendsetter of Bollywood. The Khan has done the same once again by being the first actor of Bollywood to repay the 50 % loss faced by the distributors of his recent release ‘Dilwale’.

There had been a lot of expectations from Rohit Shetty’s ‘Dilwale’, as it marked the return of Bollywood’s much-loved jodi of Shah Rukh Khan and Kajol after a long time. It also had the super duper director-actor Jodi of Rohit Shetty and SRK coming together once again after the outstanding success of their last outing ‘Chennai Express’. SRK’s Red Chillies Entertainment had turned distributor for the first time, therefore based on all these facts the film had sold at a premium prize.

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But contrary to expectations the film faced hurdles in many sectors and the distributors faced a loss. But help came for these distributors from an unexpected source. The Badshah stepped in and repaid the 50 percent loss faced by them.

This action of Shah Rukh Khan has upped his popularity quotient and will soon be a trend that will be practised by the other top grosser of Bollywood.

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