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Times Aamir Khan aka Mr Perfectionist proved he is the marketing genius of Bollywood
Aamir Khan is called the Mr Perfectionist of Bollywood. The actor is known for his intricate work when it comes to his craft but it is also no secret that Aamir’s talents go way beyond just acting in a film. Aamir Khan is at the top of the game when it comes to marketing for his movies and they have proven to widen the reach and show numbers at the box office.
From going missing before the release of 3 Idiots to becoming the trendsetter with his hairdo in Ghajini, Aamir can make the marketing world go round with his strategies. Let’s have a look at all the times, Aamir proved that he is the marketing genius of Bollywood.
Aamir Khan was also seen in Reema Kagti’s Talaash which starred Kareena Kapoor and Rani Mukerji. The movie had also created a lot of suspense before its release and Aamir used the curiosity for some really good marketing of the movie. Aamir had announced that the fans can book their tickets 3 months in advance and this was a huge step as it was not done before. Khan was also seen on the popular TV show C.I.D where he was seen playing a cop and just like that he made an appearance in many TV shows for more reach. Reports say that, the Talaash team also interacted with crime reports as well as a Twitter contest was held and the winner of which will get to meet Aamir.
Aamir Khan was seen playing the role of Sanjay Singhania who suffered from short-term memory loss after a tragic incident caused by Ghajini. Well, Aamir’s character was seen donning a buzzcut hairdo which had become quite the trend among his fans. Aamir was seen wearing that look at events and parties. Apart from that, based on the movie an action-based video game was also manufactured which had 5 levels to play in which the player would have all control of the protagonist Sanjay to win missions with skills like arts, weapons, and artefacts. Aamir was also seen acting as a barber to his fans in Delhi giving them the buzz cut that he sported in the movie Ghajini.
Dhoom 3 was a bit different for Aamir and the marketing was totally different. Dhoom 3 was a huge blockbuster. Talking about marketing, Aamir was seen sporting his signature black hats at the events. Aamir’s close friend and Bigg Boss host Salman Khan was also seen wearing that hat on the 7th season. Aamir had said at a press conference then, “We are not going anywhere to promote Dhoom: 3. We believe that less is more for this film and even curiosity will be there.”
PK was one of the most awaited movies of Aamir Khan which also starred Anushka Sharma. The nude poster of Aamir with only a radio covering his assets had already been creating a buzz. Aamir had also crossed dressed for the film and his turban-wearing act in Jaipur created quite the buzz. As per a report by India Today, a source had revealed, “Aamir has suggested that instead of putting up a regular standee, they should mix things up a bit by having the cut-out play recorded messages from Aamir himself.”
3 Idiots was released at the theatres in 2009 and it is one of the biggest hits at the box office. Again, Aamir made sure to spread his marketing magic. Aamir had gone the anti-marketing way merely 2 months until the release as no one knew much about the movie with no hoardings or the word about the movie. But then, the trailer of the movie dropped and Aamir was said to be designing t-shirts. Khan told Forbes India, “I said I can’t design, I’m not a designer, but I can give you my doodles.” Pantaloons had created doodle t-shirts which were sold out and also Khan gifted bum chairs which were seen in the movie. The actor also made a surprise visit to Varanasi where he was disguised as an old man and interacted with locals there. Eventually, he ended up finding his mom’s house there. The actor let the locals know who he was only once he was leaving. Aamir Khan was travelling all over the country and telling his fans, but they were only left guessing if the superstar was amidst them in a disguise. This was a good way of creating a huge hype about the movie.
Aamir will be seen next in Laal Singh Chaddha which also stars Kareena Kapoor Khan. Can’t wait to see what the marketing maverick will stir this time. Laal Singh Chaddha will hit the theatres in August 11.