‘Breathe: Into The Shadows’: Abhishek Bachchan-Nithya Menen starrer comes up with a unique promotional strategy
As viewers awaited the Live Premier of Abhishek Bachchan, Amit Sadh and Nithya Menon starrer ‘Breathe: Into the Shadows’ trailer, they were in for a surprise. The thrilling trailer led the users to another video with an interactive message from the mysterious kidnapper.
The unmissable eagerness of fans to know about the kidnapper didn’t go unnoticed by the makers. To keep the buzz alive, the makers of the show have now curated a special activity for their viewers to interact and engage with the mysterious kidnapper.
In this unique engaging activity, the kidnapper asked viewers to give him a missed call on 8080207737 in order to play a game with him. As the users gave a missed call, they received an immediate call back from the kidnapper wherein he gave a code asking the users to solve a riddle. This activity resulted in receiving 36,000+ calls and after cracking the code, the users left their comments in the comment section of the trailer video.
The engagement on the pinned comment on YouTube was huge and users racked their brains to find the hidden message behind the kidnapper’s video. We must say, it was quite an innovative promotional strategy.
‘Breathe: Into The Shadows’ will launch on Amazon Prime Video on July 10.