#BendTheGender: Arjun to celebrate the second anniversary of ‘Ki & Ka’ in an innovative way

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Arjun Kapoor had delivered a special performance when he played a housemaker in his 2016 released film ‘Ki & Ka’. He played this role opposite Kareena Kapoor Khan who is shown to be a heavily ambitious woman. As the film is all set to clock its second anniversary tomorrow, the actor has an innovative way to celebrate it.

Image Source - eWellness Expert

He has announced about a digital campaign titled Bend the Gender. The actor has taken to his Twitter handle to share a video where he is seen talking about this campaign which talks about sharing some inspiring stories of men who have been a support system for their partner/family above anything else just like his character in the film. (Also Read: Arjun Kapoor’s note on his mother’s death anniversary will make you embrace yours in a tight hug)

He has captioned it, “It’s 2 years of Ki & Ka tomorrow and I want to celebrate it with you all in a special way. A shout out to all those men who have made a positive change for women in society.. Let’s be disruptive on this occasion! #BendTheGender.”

The most inspiring people will be given an award and will get a chance to meet none other than Arjun himself.

Have a look at this post shared by Arjun here:

Well, indeed this is a unique idea.