Deepika roots for the right cause, discontinues a HUGE endorsement deal

Currently one of the most sought after actresses in Bollywood, Deepika Padukone is worth the high remuneration she gets paid. Films or brands, the lady is the most wanted face for everything. Not just Bollywood, the actress has started her Hollywood stint too, and is signing brands who are too keen to have her on board.


adorable(& not so little)on set buddy!???

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However, it’s not like the actress accepts everything that comes her way. For Deepika, ethics and morales are very important and she values those over endorsement deals worth crores.

According to a leading daily, Deepika Padukone who endorses cola brand has cut her ties with the same, and the actress will no longer be seen endorsing it anymore. The reason being her reservations about endorsing the sugary aerated beverages. Deepika feels that it is wrong to endorse something she herself does not use.

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Sources also state that the brand was quite keen on extending the contract with the actress as she is the leading lady of Bollywood, in the current scenario. However, despite them offering her a good amount, Deepika pulled out of the deal, thereby disassociating herself from the brand.

Well, we all know Deepika was a state level athlete before entering the world of Bollywood, and has always put health and fitness as her priority.

If we remember, Indian cricket team skipper and Anushka Sharma‘s husband Virat Kohli too decided to stop endorsing a cola brand as he felt the same as Deepika is at the moment.

Not just this, we know how Kangana turned down a fairness brand, and so did many other celebs who identify with the causes. It’s good to see celebrities doing the same.