Priyanka Chopra’s Mother Madhu REACTS To Kriti Sanon’s Raksha Bandhan AD Controversy; Says, “There Should Be Some Boundaries”

Kriti Sanon recently became the target of social media backlash following a viral Raksha Bandhan advertisement for a jewellery brand. The ad featured Kriti in an Indo-Western outfit—comprising a bralette-style blouse, cape, and draped skirt—while tying a rakhi to her onscreen brother and pet dog. Many users objected to her attire, criticising it as inappropriate for a traditional Indian festival, which sparked a broader debate about culture, tradition, and the expectations placed on women’s clothing during festivals. Scroll down to read the full story.

Priyanka Chopra’s Mother Madhu REACTS To Kriti Sanon’s Raksha Bandhan AD Controversy

In response to the controversy, Priyanka Chopra’s mother, Madhu Chopra, shared her perspective. Speaking at the Women Building Cinema Together event in Mumbai, she emphasised the importance of boundaries and dignity. She stated, “My body, my choice is right, but there should be some boundaries and respect for others’ values.”

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She acknowledged that while women can wear what they like for work or personal preference, it’s essential to consider aesthetics and appropriateness for the occasion. Madhu also highlighted that societal expectations often scrutinise women’s attire during festivals and traditional celebrations.

What Is The Controversy?

Following the backlash, the jewellery brand GIVA issued a statement clarifying that they had taken down the advertisement out of respect for Indian culture and sentiments. They expressed regret if the ad caused any hurt and reaffirmed their respect for traditions, emphasising their intention was to celebrate festive moments with family, including pets.

Kriti REACTS To AD Row

Kriti Sanon responded to the controversy by defending her outfit and the campaign’s message. She took to Instagram Stories, questioning why people are so bothered by her clothing choices. Kriti explained that the essence of Raksha Bandhan lies in the emotional bond and the prayers for health, happiness, and long life, which extend to pets as well.

She emphasised that culture and traditions are rooted in the heart, not in clothing, and called out the double standards in judging women’s attire, remarking, “When will we stop telling women what to wear? Culture and traditions are in her heart, not in her neckline!”

Kriti’s stance has ignited discussions on social media about evolving fashion norms, societal expectations, and the importance of respecting personal choices and cultural values during festivals.

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Also Read: Kriti Sanon Spotted For FIRST Time Amid Raksha Bandhan AD Controversy; Actress Remains Unfazed, Smiles At Paps- Watch

Akankshya Mukherjee

Akankshya Mukherjee is a dynamic and ambitious individual poised to make waves in the realm of Media and Communication. With a passion for creativity and a drive to contribute to forward-thinking organizations, Akankshya embodies adaptability and a hunger for learning. Having already garnered experience through involvement in various organizations, she has honed the skill of quickly adapting to new environments and challenges. She sees each opportunity as a chance for personal and professional growth, eagerly embracing roles in communications and content writing.