Rajesh Khanna’s PR Agent Reveals How He Got The ‘Superstar’ Tag; Old Video Resurfaces, Goes VIRAL- Watch

Rajesh Khanna remains one of the most iconic figures in Hindi cinema, often remembered as its first true superstar. During the late 1960s and early 1970s, he did not just enjoy success; he redefined what stardom looked like in India. His fame reached unprecedented levels, and the title ‘superstar’ became inseparable from his identity.

Rajesh Khanna’s PR Agent Reveals How He Got The ‘Superstar’ Tag

However, a resurfaced video featuring publicity agent Tarak Nath Gandhi has now brought fresh attention to how this title gained widespread acceptance. The clip sheds light on a calculated publicity strategy that worked alongside Khanna’s undeniable success.

This is how Rajesh Khanna earned the “superstar” tag, I’m pretty sure 99% of people haven’t seen this clip
by u/Major-Bell2408 in BollyBlindsNGossip

Recalling the approach, Gandhi shared, “Har news ke baad jab hum bhejte the kuch toh uske saath saath Rajesh Khanna ke aage hum ‘superstar Rajesh Khanna’ likhte the. Toh usme bohot se journalists ko takleef hoti thi. Voh bole, ‘Hum kyu likhe superstar Rajesh Khanna?’ Unko samjana padta tha. Kabhi unse prem se baat karte the, kabhi samjha ke baat karte the, kabhi dinner pe le jaate the, kabhi present dete the…”

He further explained, “Ek cheez jab baar baar establish hoti hai, baar baar jab kaha jaata hai, toh voh baat sahi nikalti hai.”

Reddit Fans Defend ‘Superstar’ Stance Of Rajesh Khanna

As the clip circulated on Reddit, users reacted strongly. Many acknowledged the publicity effort but also pointed out that Khanna’s achievements justified the title. One person wrote, “Dude, he had a huge stardom irrespective.” Another comment read, “And they made sure he had the title that he deserved.” Someone added, “Exactly, Rajesh Khanna gave 17 back-to-back blockbusters within the span of two years; he deserved the title of superstar.” Another user noted, “Of course, they curate their image, but it’s far-fetched to think that’s the only reason he got that tag. Delivered crazy success to back it up.”

Rajesh Khanna’s journey began after he won the United Producers Talent Contest in 1965, which opened the doors to the film industry. Soon after, 1969 changed everything. The release of Aradhana, opposite Sharmila Tagore, turned him into an overnight sensation. Songs like Mere Sapno Ki Rani and Roop Tera Mastana became hugely popular and continue to hold nostalgic value.

What followed was an extraordinary run. Between 1969 and 1971, Khanna delivered 17 consecutive hits, a record that still stands unmatched. Films such as Do Raaste, Kati Patang, Safar, Anand, Amar Prem, and Haathi Mere Saathi cemented his dominance at the box office.

At the same time, his fan following reached extraordinary levels. Admirers wrote letters to him in blood. Many kissed his car and left lipstick marks on it. Crowds gathered in massive numbers during his public appearances. Fans waited for hours just to see him. At premieres, people threw coins, screamed, and created scenes of pure hysteria. The industry and the audience began calling him ‘Kaka,’ a name that reflected both affection and admiration.

In conclusion, while clever publicity strategies helped popularise the title ‘superstar,’ Rajesh Khanna’s legacy rests firmly on his achievements. His record-breaking success, cultural impact, and unmatched fan devotion defined an era. Even today, his peak remains a benchmark for stardom in Indian cinema, proving that the title was not just created—it was earned.

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Also Read: Akshay Kumar Reveals Why Amitabh Bachchan Is His Inspiration NOT Rajesh Khanna; Says, “I Learnt What Not To Do From Him”

Varsha Tiwari

Varsha Tiwari is a budding content writer passionate about Bollywood, pop culture, and the stories behind the spotlight. She enjoys breaking down trends, celebrity moments, and film narratives into engaging, reader-friendly content. Always curious and observant, she is currently pursuing a Master’s in Communication and Journalism. Outside of writing, she enjoys painting because storytelling doesn’t always need words to make an impact.