Bollywood has been producing some really high-on-content stories that raise awareness about some important issues. The forthcoming flick 'Toilet – Ek Prem Katha' starring Akshay Kumar and Bhumi Pednekar strives to instill the values of proper sanitation and cleanliness in the mind of the audiences.
So with this in mind, BookASmile will treat around 16500 children from lesser fortunate background along with special adults across 40 cities for the movie. (Also Read: ‘TEPK’ on its way to become a hit as it acquires 3000 screens)
These special screenings will be held across various popular chains on Saturday, August 12, 2017 in cities like Ludhiana, Udaipur, Indore, Surat, Lucknow and so on. Farzana Cama Balpande, Head, BookASmile said, “A film is an extremely powerful medium of communication and has the ability to create a meaningful impact. While at BookASmile, we work towards providing entertainment led experiences to lesser fortunate sections of the society, with films like 'Toilet- Ek Prem Katha', we are also able to do our bit in creating awareness and educating people regarding issues that matter the most. The film will touch upon ‘Swachh Bharat’ mission and we believe that it will be able to inspire people to take issues related to sanitation and hygiene more seriously. We are delighted to organise screenings for over 16500 kids and special adults and hope that they will not just get entertained through this outing, but also take home with them the learnings from the film.”
'Toilet – Ek Prem Katha' is directed by Shree Narayan Singh and hits the screens today.