Ajay Devgn multiplex chain

Bollywood actor Ajay Devgn is a very calculated and subdued individual. The ‘Gangajal’ actor doesn’t easily get carried away with success or failure. Ajay’s latest film ‘De De Pyaar De’ has released today and it has garnered mixed reviews from the critics. Now, according to reports, Ajay Devgn could be investing Rs 600 crore into his multiplex chain.

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According to a report in Live Mint, Ajay could invest nearly Rs 600 crore in his multiplex venture NY Cinemas Llp over the next five years. The ‘Singham’ actor plans to open nearly 250 screens starting from the northern and western parts of India. The first is due for launch this June in Madhya Pradesh’s Ratlam.

NY Cinemas will target people who don’t have access to modern movie theatres in small towns. Ajay is known for his sharp business acumen and makes smart financial decisions.

Rajeev Sharma, chief executive, NY Cinemas said, “Our prices will differ depending on location and property but the idea is to have as many people watch films as possible, irrespective of where they belong to.”

Ajay said, “It’s not about whether business acumen is important for an actor, it’s about whether you like to do these things, do you want to grow that way, and I believe I do.”

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Also Read: ‘De De Pyaar De’ Movie Review: A popcorn entertainer that gets too salty in places