Amitabh and daughter Shweta’s commercial pulled down- details inside

Recently, the news of Shweta Bachchan Nanda making her acting debut with daddy Amitabh Bachchan had hit the headlines. The father-daughter duo was roped in for an ad by the jewellery brand, Kalyan Jewellers. Shweta had herself shared the entire commercial on her Twitter handle, but her happiness was short lived.

As soon as the commercial was out, it was criticized by a bank union who termed it as disgusting and accused it of creating distrust in the banking system. Soon after,  an organisation, claiming to have a membership of around 3,20,000 officers, threatened to sue the brand for accusing it of “casting aspersion and hurting the sentiments of millions of personnel” through the advertisement.

Daughters be the best ..

A post shared by Amitabh Bachchan (@amitabhbachchan) on

Due to much criticism within days of the release, the Executive Director, Ramesh Kalyanaraman, mentioned that the advertisement has been taken off the air. In an official statement, he said, “We sincerely regret the inadvertent hurt caused and withdraw the advertisement from all media with immediate effect. We understand that the advertisement has hurt sentiments of some people including members of our esteemed banking community. Any such hurtful interpretation being drawn is unintended. We state that the creative advertisement was a work of fiction and not a reflection of banking employees at large. Along with crores of Indians, we acknowledge the valuable contribution of the banking community to our country.”

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