Bejoy Nambiar: ‘Aarachar’ music video has fire starter quality

Bejoy Nambiar, who directed the music video “Aarachar” which features actress Aditi Rao Hydari, says the clip has a “fire starter quality” to it.

“It’s got the fire starter quality to it. I deliberately wanted to get out of a narrative based approach and try and do something completely different in the treatment. The style and the grandness was planned to give the video a wider appeal,” Nambiar said in a statement.

The video was made for Kerala-based band Thaikkudam Bridge. It is a war cry disguised as political satire featuring Aditi as a Goth princess.

The music video was launched on Tuesday at The Hive here and saw the presence of Bollywood celebrities like Sona Mohapatra, Ram Sampath, Freddy Daruwala and Mohit Raina along with Aditi, Nambiar and Thaikkudam Bridge.

Inputs by IANS

Also Read: THIS IS HOW ADITI RAO HYDARI ESCAPED THE MAJOR FIRE OF MAKE IN INDIA EVENT

Amod Pandit

Quiet, resonant, and creative, he can be seen immersed in his own world, and puts in his heart and soul into the one passion that he has, Bollywood. His line for survival? Feel happy to be a part of it.