Fox Star Studio ties up with IndiGo for ‘Neerja’
Sonam Kapoor‘s upcoming biopic on braveheart Neerja Bhanot has been garnering appreciation from all quarters. The promotional team of the film have now come up with a new startgey to capture the attention of the viewers across all walks of life. Eros International has joined hands with Indigo airlines for brand integration.
Indigo will not only screen the film for it’s team of airhostesses in memory of Neerja Bhanot who herself was an airhostess. But will also from 10 February make a special announcement on each Indigo airplane reagrding the movie, its plot and a tribute to Neerja.
Along with this, there will be an ongoing contest inviting entries on Twitter, IndiGo’s social media page and over email on why people want to watch the film. The best response will get you free tickets to the film in Mumbai and Delhi.
Neerja Bhanot was a flight attendant who lost her life while saving passengers on a Pam Am flight hijacked in Karachi in 1986. The film features Sonam Kapoor and Shabana Azmi in lead roles and is directed by Ram Madhvani. It will hit the theaters on February 19.