Priyanka Chopra regrets endorsing fairness cream; says, ‘I believed that dark skin was not pretty’

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In Bollywood having a fair skin is considered as a plus point if you aspire to become an actor. Dark-skinned actresses are hardly given leading lady roles to play and skin lightening treatments have become a norm here. There was a time when Priyanka Chopra used to endorse fairness creams however the actress stopped being a part of such campaigns after moving to Hollywood.

In a recent interview to Marie Claire, The White Tiger actress opened up about how as a child she used to believe that dark skin was not pretty. She also spoke about how skin lightening is normalised in South Asia.

Priyanka Chopra is soon going to launch her memoir, Unfinished. Ahead of the book launch, speaking about how she regrets being a part of such fairness cream endorsements, PeeCee told Marie Claire, “[Skin lightening] was so normalized in South Asia; it’s such a large industry that everyone was doing it. In fact, doing it is still a check [mark] when you are a female actor, but it’s awful.”

The actress further added, “And it was awful for me, for a little girl who used to put talcum-powder cream on my face because I believed that dark skin was not pretty.” Previously too Priyanka had spoken about how her skin colour contributed to her insecurities when she was a kid.

In 2015 interview with Barkha Dutt, Priyanka had recalled how during her childhood, her cousins used to call her ‘kaali’ (black) because of her dusky skin. And as most of her cousins were fair-skinned, PeeCee wished to get her complexion changed by using fairness creams.

Last year during the Black Lives Matter movement, PeeCee had received flak from netizens when she came out in support of the movement. The actress was called a hypocrite for endorsing fairness cream and then condemning racism.

On the work front, Priyanka’s latest release The White Tiger received mixed reviews from critics. She will be next seen in Text For You, Matrix 4.

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