Shahid Kapoor Says ‘It’s Psychotic As Most Stars See Themselves As Brand Or Persona’; Admits, “I’m Scared’

Shahid Kapoor has been striving to recreate the success of his 2019 romantic thriller Kabir Singh, directed by Sandeep Reddy Vanga, but so far, none of his attempts has matched that level. However, the actor is in no hurry, as he believes the film industry is currently transforming. Shahid’s next project is Homi Adajania’s romantic comedy Cocktail 2, starring Kriti Sanon and Rashmika Mandanna, which is set to release in cinemas on June 19.

Shahid Kapoor On Hindi Film’s Growth

“I don’t think we’re in a phase where we have too many fantastic directors and writers. We’re going through a churn, where newer voices are emerging. And we’re going through a phase where even some of the best of us don’t know, and that’s very evident,” Shahid shared in a recent interview. He didn’t name anyone specifically but included himself among “some of the best of us.”

“We need to learn now. Hindi cinema needs to understand what it can bring to the table that will make the audience say, ‘Yes, this is what I expect from you.’ Every film I do is part of that journey—learning from the past, understanding that the stakes teach you, and growing from successes. It’s a journey,” he told The Hollywood Reporter India.

Shahid Kapoor On Dynamics Of Film Promotions

Shahid emphasised that the dynamics of film promotion have changed dramatically over the past seven years. “I think it’s wrong for an actor to say, ‘That success is attributed to my stardom.’ We’re not in that phase anymore. Today, producers are extremely important because the truth is, you can’t be seen if you don’t have money to spend,” he explained.

“Most of what we see on social media, and what we feel is organic, isn’t really organic. It’s bought,” Shahid added. He believes that if someone wants good things said about them, they have to pay for it; otherwise, it won’t happen. The only surefire ways to earn praise nowadays are either winning an Oscar or earning massive box office success, making praise uncontested.

Shahid On Kabir Singh’s Success

Shahid recalled that when Kabir Singh grossed over Rs 370 crore worldwide, it was criticised for its violence and sexism. “That’s fine. People should be able to express themselves. But now, if a film succeeds, nobody questions it because everyone wants to be part of the popular opinion. And mostly, a certain type of film is doing well. I think that’s unhealthy for the industry,” he said.

He stressed the importance of “breaking genre” to prevent boredom among audiences. That’s why he’s shifted between different genres—from a sci-fi rom-com, Teri Baaton Mein Aisa Uljha Jiya (2024), to a cop drama, Deva, last year, to an action thriller, O’Romeo, earlier this year, and now a romantic comedy like Cocktail 2.

Kapoor On Perceived Success

Shahid pointed out that films today can manipulate their perceived success through various means. “But if something is terrible, you can’t call it very good. I’ve seen people label a film a blockbuster even when many say it’s bad. If you pay for it, even that can be presented as news,” he said.

“Decide who you want to be and which version of yourself makes you feel good in the morning. If you look in the mirror and don’t feel good, change it. Most people see themselves as a brand or persona, but that’s psychotic. It’s not normal. I’m scared I should never become like that,” he confessed.

Shahid On Paid Trolling

Shahid also addressed the alleged paid trolling of his Udta Punjab and Shaandaar co-star Alia Bhatt at the Cannes Film Festival last month. “Whenever someone goes through tough times, when success and failure become unpredictable, people tend to feel insecure. That makes sense in a way. I never believe anything anyone says unless I see it myself. I take everything with a pinch of salt,” he concluded.

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Also Read: Cocktail 2 Cast Fees REVEALED! Shahid Kapoor Earned Massive As Kunal; Kriti Sanon, Rashmika Mandanna Paid Equal? Here’s What We Know

Akankshya Mukherjee

Akankshya Mukherjee is a dynamic and ambitious individual poised to make waves in the realm of Media and Communication. With a passion for creativity and a drive to contribute to forward-thinking organizations, Akankshya embodies adaptability and a hunger for learning. Having already garnered experience through involvement in various organizations, she has honed the skill of quickly adapting to new environments and challenges. She sees each opportunity as a chance for personal and professional growth, eagerly embracing roles in communications and content writing.