Top Bollywood actors Shah Rukh Khan, Ajay Devgan, Akshay Kumar, Suniel Shetty and Manoj Bajpai were served notice by – The Gwalior Bench of the Madhya Pradesh High Court for violating the State Excise Act, and promoting Liquor brand in the state.
The court also issued similar notices to the manufactures of popular liquor brands like Haywards and Bagpiper. They are given a months time to file their reply on a petition that accused them of promoting different brands of liquor under the pretext of selling soda.
As per sources, the petitioner, Ashok Singh Bhadoria, a resident of Kunj Vihar colony, Gwalior, in the petition, stated that promotion of liquor is prohibited under section 23-A of the State Excise Act. “The Bollywood stars have been made a party because they are promoting liquor despite knowing it’s illegal.
Even under the Cable TV Rule 1994 Rule 7, the promotion of liquor is not allowed in televisions. Despite these laws, the liquor manufacturing companies are openly advertising liquor products by advertising soda products, whose name is similar to their liquor brand.”
Sources further added that, the Gwalior High Court had asked the police to submit its finding on whether companies were advertising their liquor brands under the garb of selling soda.
“After that order, the Inderganj police station lodged a complaint, and in its inquiry had found that the liquor manufacturing companies were using hoardings to promote their liquor brand by advertising similar sounding soda brands. Despite that, the police did not take any action, due to which, I filed the criminal case.”
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