Akshay Kumar gets hailed by fans after he apologises for elaichi advertisement

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Akshay Kumar recently found himself in a tough situation after he appeared in a Vimal Elaichi advertisement. Akshay was bashed by fans for endorsing the brand despite knowing that the product contains tobacco. Well, they say an actor is made by his craft but a star is made by their fans, Akshay is a true blue star and he surely listens to his fans. The Sooryavanshi actor was quick to respond to his fans and issued an apology on his social media account for the elaichi advertisement.

Akshay had written on his Instagram account, “I am sorry. I would like to apologise to you, all my fans and well-wishers. Your reaction over the past few days has deeply affected me. While I have not and will not endorse tobacco, I respect the outpouring of your feelings in light of my association with Vimal Elaichi. With all humility, I step back. I have decided to contribute the entire endorsement fee towards a worthy cause. The brand might continue airing the ads till the legal duration of the contract that is binding upon me, but I promise to be extremely mindful in making my future choices. In return, I shall forever continue to ask for your love and wishes.

While one might think that this would take a toll on an actor’s brand value, when it comes to Akshay Kumar, his correct action has only made his fans appreciate him even more. The 54-year-old actor is being hailed by his fans for his apology and for choosing to do the right thing. Akshay was hailed for accepting his mistake rather than putting on a facade and carrying on with the advertisement.


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This move has made Akshay’s brand value go up after taking the right stand among his current brands. Well, not just that, the Bachchan Pandey actor has also left other brands too eager to work with him. New brands want to sign Akshay as their brand ambassador. Having an acting career is one thing, but a star is also a peoples’ person who has to be sensitive about the sentiments of his fans and Akshay has proved it once again that he cares for his fans with this decision.

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