Bollywood Celebrities and their investment in Startups

Shekhar Kapur and AR Rahman

Shekhar Kapur and AR Rahman launched their social media platform, Qyuki Digital Media Pvt. Ltd. in 2012. Qyuki is positioned as a social media platform to engage Indian youth by showcasing new media content.

Dino Morea

Dino Morea got involved in e-commerce website coolmaal.net. Cool Maal is the first company in India to launch the concept of celebrity merchandise. Cool Maal is a one stop shop for a celebrity to conceptualise, design, source, distribute and market their line of merchandise. Cool Maal was also instrumental in designing and developing merchandise for Bollywood movies such as Dabaang, Golmaal 3, Shor, Buddha Hoga Tera Baap.

Ajay Devgn

Bollywood action hero, Ajay Devgn, has likewise launched a film eTicketing site called TicketPlease.com. Online Movie Tickets Booking Portal, Book Cinema Shows, Movie Discounts, Cinema Offers, Book Movie Show, Bank Offers, Mastercard Offer are offered on the site along with some adds like chats, blogs, pictures and videos.

Malaika Arora Khan and Bipasha Basu

The Label Corp is Mumbai based startup featuring many online lifestyle brands. Malaika Arora Khan launched The Closet Label in May 2013 which offers everything from lounge wear to work wear for the real woman. Bipasha Basu launched The Trunk Label in December 2013 which offers statement shoes, bags and accessories that help you complete your look while expressing your own style and story.

Hrithik Roshan

Bollywood’s Greek God Hrithik Roshan who is a versatile actor and dancer launched his own casual wear brand HRx in November 2013. The brand bagged success online and motivated the stylish actor to launch his second brand, HRX Signature.

Shilpa Shetty

Shilpa Shetty along with husband Raj Kundra, invested in a group buying site GroupHomeBuyers.com, an online property brokerage business which has a listing of new and upcoming residential projects from top Indian cities.

Karisma Kapoor

Babyoye.com is one of the few babycare products focused e-commerce ventures in India which was launched in 2010. Karisma Kapoor has invested an undisclosed amount in the company in which she is the largest individual shareholder in the company.

Salman Khan

Bollywood actor Salman Khan is not just as the brand ambassador for the travel website but also as a shareholder of Yatra.com. Yatra.com is an Indian online travel agency and a travel search engine based in Gurgaon, Haryana. Salman has a 5% stake in Yatra.com, which is an ad-for-equity deal.

Madhuri Dixit

Madhuri Dixit has impressed Bollywood buffs with her versatility and acting ability through the years, but it is dance that keeps Madhuri Dixit going. The actress, who gave a new dimension to her passion by launching an online dance academy, says its success has now encouraged her to plan an on-ground institute. Her online dance academy DancewithMadhuri.com was launched in February 2013, and it was gradually launched as a mobile App.