Butter: BTS smashes 5 Guinness World Records with their latest single in its first week of release
K-pop band BTS’ English single Butter is already a chartbuster. It took the internet by storm on the day of its release on May 21. Fans are going gaga over the song. The South Korean boy band has smashed five Guinness World Records. Yes, you heard it right! According to Guinness World Records (GWR) report, Butter has broken the record for the most viewers for the premiere of a video on YouTube with 3.9 million concurrent viewers, the Butter MV broke the record for ‘most viewers for the premiere of a video’ on YouTube. Butter also broke the record for the most-viewed YouTube music video in 24 hours with 108,200,000 views. They also broke the record for the most-viewed K-pop group YouTube music video in 24 hours.
Earlier, the record was done by BTS’ Dynamite with 3 million concurrent viewers. The BTS song on Spotify garnered 11,042,335 global streams in a day.
We’ve confirmed a new batch of records set by @BTS_twt during the release of their latest single ‘Butter’ – including having the most viewers for the premiere of a video on @YouTube 🔥 https://t.co/7GifjrD7rQ#BTSButter
— Guinness World Records (@GWR) May 25, 2021
Musicians like Rob Grimaldi, Stephen Kirk, Ron Perry, Jenna Andrews, Alex Bilowitz and Sebastian Garcia have helped in writing Butter and their leader RM helped in maintaining BTS’ signature style in the song.
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Recently, BTS also made its debut performance for Butter at the Billboard Music Awards 2021. They took home trophies in all the four categories they were nominated for in the 2021 Billboard Music Awards. BTS didn’t bag the Grammy trophy this year but on Friday they said they will continue to aim for the award through Butter.
Meanwhile, BTS has announced an online live-streaming event BTS 2021 Muster Sowoozoo. It will mark the celebration of the eighth anniversary of BTS and its army of fans. The two-day event is scheduled to take place on June 13 and June 14.