Hailey Bieber is celebrating a significant milestone in her beauty business, and Justin Bieber is supporting her. In a $1 billion deal, Hailey revealed on May 28 that e.l.f. Beauty had purchased her skincare line Rhode.
Justin Bieber Supports Hailey Bieber Sell Rhode For Billion
The 28-year-old entrepreneur took to Instagram and shared a series of pictures and give fans a peek at her beauty brand journey which started in 2022. She wrote, “When I launched @rhode in 2022, I always had big dreams for the company, and the most important thing to me is to keep bringing Rhode to more spaces, places, and faces globally.”
“So today I am so incredibly excited and proud to announce that we are partnering with e.l.f. Beauty as we step into this next chapter in the world of Rhode,” she added, describing e.l.f. as a “like-minded disruptor”. She feels excited and ready to step into an even bigger role as Chief Creative Officer, and Head of Innovation of Rhode as well as strategic advisor to e.l.f. Beauty. Hailey further thanked the team for helping her grow over the years.
Justin REACTS
As soon as she shared the post on social media many fans showered their love in the comments. Even husband and singer Justin Bieber reacted to Hailey’s announcement on his Instagram Story. He showed his support in a heartfelt way and shared a carousel of screenshots from her original post without any added captions.
Justin’s sweet gesture didn’t go unnoticed; Hailey responded in the comments with a sweet emoji.
Hailey Bieber also thought back on the $1 billion purchase of her skincare company, Rhode. She emphasized that vibes matter while discussing her choice to collaborate with e.l.f. Beauty, stressing the significance of matching up with a company that shares her beliefs and creative vision.
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