‘Drishyam’ teams ‘Innovative’ marketing campaign

Bollywood’s Singham Ajay Devgn will soon be seen on big screen in a south film remake Drishyam. The Singham star has talented actress Tabu and Shriya Saran as his co-star in the film. ‘Drishyam’ is a suspense drama. The film with it’s trailer release has aroused the curiosity of the viewers. Now the makers of the film have come up with an innovative marketing campaign.

The marketing team of Drishyam have set up ‘What’s your Drishyam?’ activity for cinema goers. They first created special video capsules of opposing character testimonials asking the question — Is Vijay Salgaonkar, framed or guilty? They even had collaborated with popular newspapers to create ‘real news’ front page covers that were distributed. Extending the sentiment of a common man going to any length to protect his family, cinmagoers were given a chance to pose in a manner similar to the Drishyam poster.

Produced by Viacom18 Motion Pictures and Panorama Studios, Drishyam releases July 31.